Hostess hopes Twinkies save the day

Hostess hopes Twinkies save the day

Autumn Keefer, News Editor

Just when it looked like consumers would have to hoard up on Hostess snacks, the company recently got approved for a $75 million bank loan so it can stay in business a while longer. That’s not all the company is doing to stay afloat. Hostess is also releasing several new limited edition flavors, Chocolate Crème and Strawberry Crème. Raspberry Tart, Blueberry Pie, Cookies and Crème, and Lemon Meringue are other potential upcoming flavors.

The company is currently in Chapter 22, which indicates a second bankruptcy filing. Previously, the company was operating under Chapter 11 bankruptcy protection (which allows a company to stay in business) from 2004 to 2009. More than $1.0 billion in debt to date, a lot of new flavors of Twinkies would have to be sold to bail the company out. However, the $75 million loan is going to help.

Located in nearby Irving, Texas, Hostess is trying to avoid liquidation and is trying to attract new investors so it can stay in business.