Nike, Chanel, Victoria’s Secret, North Face, Uggs.

Most of us are familiar with such brand names. Actually, I’ll bet the majority of students and staff on campus own at least one item from these companies. Now do we buy these products mainly because of their reliability/efficiency or does the trademark play a big part in our decision to purchase the item?

I’ve never understood the brand-name phase everybody seems to being going through nowadays. Why can’t we just buy whatever clothes we want from whatever store our heart desires? Is it really a crime to get a shirt from Walmart for $7.50 or should we waste our money on a similar top from Pink that is way more expensive?

Now if you’re really into buying clothes from only well-known brands then by all means do what you want. I’m glad you’ve found stores that you really enjoy, but please don’t frown on the people who shop at lesser known retail stores. If we’re cheap then let us be cheap. We don’t need expensive logos on every item of clothing we wear, it honestly doesn’t make a difference in my life if my shoes are Ugg boots or just boots from Target.

A big fashion trend lately is the black Columbia jacket. I own one and they’re actually quite comfortable, however I would have never shopped for one unless I had seen most of my grade wearing the Columbia brand around school. Plus, it couldn’t be any old black jacket from your average department store, it HAD to be a Columbia or North Face.

It’s just unsettling to think about how certain brands are the only acceptable logos to be worn around school. Do you really even notice the trademark of a product? Honestly I don’t. If its a black jacket then I automatically assume it’s a Columbia or North Face because a lot of the students at this school wouldn’t be caught dead wearing clothing from lesser known retailers.

Again that isn’t a bad thing, I just don’t see why everybody has to live that way.

We all have different standards in life. Some set the bar higher than others but just because that’s their way of living doesn’t mean it has to be mine. The brand shouldn’t matter, nor should how much you paid for it, because at the end of the day, materials aren’t what’s important.