Another Texas tradition is coming to the area; one known and loved by many communities throughout the state. H-E-B, a grocery store that prides itself with fresh food, affordable prices, and friendly service, is being built across from Allen Eagle Stadium at the corner of Greenville Ave. and Exchange Pkwy.

“It’s such a nice, family store,” student Pierce Goddard said. “I think it will be such an amazing addition to the community.”

H-E-B’s story began more than 100 years ago as a small, family-owned store in Kerrville, Texas. Today H-E-B serves families all over Texas and Mexico in 155 communities, with more than 340 stores and 76,000 employees. With all this success, H-E-B tries to stay true to their founding principles.

“Our commitment to excellence has made us one of the nation’s largest independently owned food retailers,” the H-E-B website says. “Yet our success hasn’t changed our commitment to exceptional service, low prices, and friendly shopping.”

H-E-B prides itself on its reputation, and not just for having good service and low prices, but for the overall shopping experience.

“We’ve always believed in the value of hard work and the importance of taking care of people,” the H-E-B website says. “And we’ve always dreamed big. We hire great people, offer customers the best service and sell only the freshest, safest products. Moreover, we always look for great products for today and tomorrow, and make sure to give Customers low prices with the best value.”

Aside from its friendly service, H-E-B also has a large community outreach program designed to better the families living in the surrounding areas.

“For more than 100 years, our commitment and involvement in the community has been an important part of the way we do business,” the H-E-B website says. “We’re proud to support initiatives like the H-E-B Food Bank Assistance Program, our annual Feast of Sharing holiday dinners, and the Spirit of H-E-B trailer that provides on-site relief in areas devastated by natural disasters. It’s our way of saying thank you for allowing us to be your neighbor. We call it H-E-B’s Spirit of Giving. In this spirit, we have contributed five percent of pre-tax earnings to public and charitable programs since the 1930s.”

Even though the store does have many benefits, and seems to be an excellent addition to the community, there are already a lot of grocery stores in the area.

“I really don’t think we need a new grocery store, but it couldn’t hurt I guess,” student Morgan Riddle said. “We just already have plenty of stores.”

But despite these doubts, Riddle is excited by the prospects of H-E-B coming to the area.

“Heck yes im excited for it, H-E-B’s are the bomb, I love them,” she said. “I went to one with my grandma and it was just so fun.”