Another album about the ups and downs of Taylor Swift’s romantic entanglements. Swift has remarkable ability to turn a heartbreak into a chart topping album, but unfortunately her newest album, 1989, does not live up to the precedent set by the single,“Shake It Off”.

Most of the songs on 1989 are dancey and repetitive, not a classic Swift trademark. The first song, “Welcome to New York” is repetitive and doesn’t do a sufficient job in its spot as the album’s opening. The next track “Blank Space” is just that, a blank space in the album that has no impact. In fact, many of the songs that open 1989 mirror one another with mediocre lyrics and unmemorable tracks.

The last half of the album gets a bit better. “Wildest Dreams” is Swift’s normal chart topping material as well as “Out of the Woods”, “Bad Blood” and “How You Get the Girl”. These tracks give the album promise and catch a listener’s attention better.

The theme of the album seems to center on the the idea of starting over, becoming a new person and keeping true to her newfound “hipster” vibe. As part of this, the album includes a package of faux tumblr-esque polaroids. The entire album is meant to inspire a modern-vintage mix and tell the story of Taylor’s newfound start in New York City.

Though the idea is sweet, the album lacked craft and memorable songs. The entire album is sold on the hype, design and the story, but lacked attention to musicality.

Though Swift’s inspiration was creative and well thought out, the attention to musical details caused the album to lack some T-Swizzle sparkle. It showed promise and potential, but seemed like it was hurried and mediocre.